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Personalization creates unique pages for consumers or employees by using implicit data, explicit data, or a hybrid approach. For consumers, this implicit data can include page views, previous searches, or any other information that a web page can pick up through use of cookies or membership data. For employees, personalization is used on intranet portals based upon department, grouping, or subject area. The explicit data that is used is customization, which is allowing users of any type to make changes to the page based on their own inputs.
Besides marketing approaches, businesses can use personalization to allow each employee to have access to the information that he or she needs at any given time, and further customization for each employees specific task. For example, two employees working on software engineering may both need access to the same program, but one may need news pushed to him about advancements in artificial intelligence, and the other may need news pushed to him about advancements in business process management.
Iknow has deep expertise in all aspects of personalization projects, from initial requirements gathering to designing systems to read implicit data, to configuring customization tools, to integration with other pieces of software. Personalization is best implemented alongside enterprise portals, web content management systems, enterprise social media, and eLearning.
