Digital asset management (DAM) refers to the business processes, software, and the repository for capturing, storing, and retrieving any and all types of digital content. Digital asset management systems can store multiple types of digital assets along with a variety of related metadata, such as keywords, image thumbnails, and usage rights of the digital content, to facilitate searching and asset management. A digital asset management system usually uses a combination of access controls, based on the individual asset, the user’s permissions, or both. DAM systems can be on-premises, cloud-based, or hybrid.
DAM systems began as simply media asset databases and file stores for marketing and advertising departments. As the importance and number of digital assets has grown, users of DAM systems have expanded beyond marketing departments. A single, central system is now the preferred tool for managing enterprise-wide DAM-related policies and governance.
Iknow helps organizations design and implement DAM systems to help them manage their existing digital assets, facilitate the production of media pieces, help market or sell products or services, support existing customers, support sales channels, and help educate employees and business partners. The ability to find, share, and reuse them quickly, when needed, adds value by shortening critical process cycle times and reducing costs.
Iknow has deep expertise in managing all phases of digital asset management projects, from initial requirements gathering through system deployment. Iknow provides value for Digital Asset Management system by bringing our expertise in taxonomy development and metadata management to help implement best practices in the system implementation. We have worked on projects of various sizes and scopes—from cataloging a few hundred images with keywords for a workgroup to processing hundreds of thousands of images (along with related data and maintaining 24/7 access) for thousands of users.
Iknow builds DAM systems alongside other technologies, such as enterprise content management, enterprise search, web content management, and taxonomy development software. We design custom connectors for each of these systems, to help our clients to create value from each of them in concert. The end result is a system that supports the entire enterprise.
The digital asset management product landscape is complex and includes the following products. Iknow can help you evaluate and select the right software product to help you achieve your business objectives.