The dream of everyone who has ever submitted an online search is to get that single best result at the top of the search results page. Period. No scrolling down the results page looking for something relevant. No clicking on the individual result links hoping to find that tidbit of information buried somewhere on the referenced pages. No iterative, back-and-forth revisions of the query terms in the search box hoping that the right answer will magically appear.
If you think about the time and frustration you have using your current search tools, then multiply that by the number of colleagues that you work with in your organization, the amount of energy spent looking for information is truly enormous!
Content enrichment is at the core of an organization’s quest for the perfect search experience. Many consider it the “secret sauce” for better enterprise search.
Enterprise search is the practice of making an organization’s content searchable. Enterprise search software indexes data and documents from multiple sources, such as file servers, document management systems, e-mail servers, databases, and the company’s intranet. The content typically includes both structured and unstructured data.
Enterprise search implementations are generally considered to be one of the most important elements of an organization’s knowledge management infrastructure because enterprise search uncovers and surfaces useful content that is generally unknown to other groups and departments.
The goal of enterprise search is to have the right content appear at the top of search engine results. Getting the desired result positioned at the top of the first results page depends on the quality and amount of enriched metadata added to the indexed content.