Extract insights from data and improve the speed and quality of decision making

Expert Systems, Qualitative Reasoning, and Artificial Intelligence

Expert systems and qualitative reasoning are both branches of artificial intelligence dealing with problem solving and decision making. Expert systems emulate the decision making of humans by using a fixed inference engine, a computer program that produces reasoning based on rules and logic, to draw upon a knowledge base that can be made up of either structured or unstructured data. Qualitative reasoning automates decision making by using qualitative rather than quantitative information to improve planning and problem solving.

Business Value

Expert systems and qualitative reasoning require a strong understanding of usage requirements to produce value. Much of the disadvantages people consider part of these systems deal with poor development methodology. Iknow corrects this problem by creating thorough design documentation, developing an expert-level knowledge base, and gathering all requirements necessary to build internal rules and logic. When these pieces are combined, the technology becomes much more reliable, responsive and useful. These processes improve speed and accuracy in decision making by increasing the breadth of knowledge available to managers and executives.

Iknow has deep expertise in all aspects of expert systems and qualitative reasoning projects, from initial requirements gathering, to development of logic rules, to gathering data from experts in the field, to software customization and deployment. For both of these systems, they function best when integrated into an environment where standardization is one of the most important aspects, such as mortgages. They also can be used in more advanced manners to build and design prototypes of software.

Business Intelligence

Business intelligence (BI) refers to the gathering, organization, analysis and communication of actionable information on a company, its competitors, its customers, and the industry to support strategic and tactical decision-making. BI applications integrate structured and unstructured data from a variety of sources and synthesize the results into forms that allow business leaders to take action. BI technologies provide historical, current and predictive views of business operations.

Business Value

Value from business intelligence comes from information access and visibility, and from data mining and analysis to discover trends and patterns in the data. BI is best utilized when executives and managers have ease of access and are able to allow the facts of situations to inform their business decisions. A broad range of applications for BI has helped companies rack up impressive ROI figures. Business intelligence has been used to identify cost-cutting ideas, uncover business opportunities, roll enterprise resource planning data into accessible reports, react quickly to retail demand and optimize prices.

Iknow has deep expertise in managing all phases of business intelligence projects, from understanding management reporting needs and discovering clear ROI goals to defining performance metrics to BI software selection, customization, and deployment. Iknow also combines expertise in data profiling, data quality, data warehousing, and enterprise search to improve the quality of BI projects. Examples of BI projects include business performance analysis and reporting, customer analytics, and balanced scorecards.

Product Landscape

The business intelligence product landscape is complex and includes the following products. Iknow can help you evaluate and select the right software product to help you achieve your business objectives.

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